Aflac Unleashes the Power of Discrete Choice, Positioning their Brand for the Future

Learn how Aflac and Chadwick Martin Bailey took an innovative approach to discrete choice to help Aflac focus and enhance their brand for the future.  A technique typically reserved for product development, discrete choice overcame many of the obstacles associated with brand positioning studies delivering Aflac a roadmap to increase demand and educate consumers on all the Aflac Duck has to offer.

See how this beloved brand used research to prepare for the future:

  1. A new approach to an age old technique, using discrete choice for brand development
  2. How the teams crafted a design that yielded precise recommendations for multiple dimensions of the brand
  3. Moving from results to action, see how Aflac used this research to drive their marketing communications and messaging to better connect to its value proposition

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