Earlier this year, CMB launched a brand trust study that looked at how different industries and specific companies were faring and what consumer levers mattered when it came to trust.

We've revisited some of this earlier work and see that brand trust is starting to erode as market conditions, political volatility, and other issues are clearly having a considerable impact.

In the face of instability, consumers gravitate toward brands that demonstrate dependability, transparency, and integrity. But the levers of trust vary—not all consumers value the same things, and not all industries build trust in the same way.

Where is your brand in this mix?

Download our complete report to get the full findings, including the CMB Brand Trust Score framework and actionable insights for building trust in uncertain times.