Facing the FinTech Future: Online-only Investing Apps
The intersection of finance and technology provides one of the most exciting and challenging examples of digital disruption.
Through CMB’s self-funded Consumer Pulse research initiative, we explored consumers’ Emotional and Social Identities associated with key financial service providers and disruptive tech tools—to provide insights into:
- Consumer perceptions (emotional and social identity benefits) of disruptive FinTech
- What is driving adoption and usage