Busting Millennial Banking Myths

 A new study explores Millennial attitudes and behaviors toward banking and finance.

Insights include:

1. What Millennials expect and want from banks and banking products and how to spur adoption
2. A segmentation of Millennials revealing five distinct personas with varied brand preferences, attitudes, and behaviors
3. Profiles of high-value segments and how best to reach them
4. A comparison of generational expectations of mobile technology and applications