The Mobile Wallet in 2015 and Beyond
Barriers and Opportunities for the Next Generation of Mobile Payment Providers
Mobile wallet use has nearly doubled since 2013, but adoption remains in its early stages. What's next, and what does it mean for your brand? Please join our CMB mobile experts, Chris Neal and Abe Vinjamuri, as they share insights and answer questions from the latest CMB Consumer Pulse report: The Mobile Wallet in 2015 and Beyond.
This webinar will include insights and answers to the following:
- What do customers expect and want from mobile payment solutions? Which companies do they want them from?
- What do providers need to do to spur adoption and use with different consumer segments?
- How have awareness, familiarity, perceptions, and adoption of mobile payment solutions changed over the past 2 years?
- What do they think about wearables like smartwatches, and how will that impact mobile wallet adoption?