Using Passive Mobile Behavioral Data + Survey Data
A Mobile Wallet Case Study
There is an explosion of mobile behavioral data now available for insights professionals, but many people struggle with how to use it effectively for analysis and insights purposes, or how to reconcile with other data sources such as survey sampling, transactional databases, Join CMB’s Chris Neal and Research Now's Roddy Knowles to hear the results of our recent self-funded Consumer Pulse study that leveraged passive mobile behavioral data and survey data simultaneously to reveal insights into the current Mobile Wallet industry in the US and learn:
- What types of insights mobile app and website usage data is (and is not) useful for
- How survey-based research can deepen the analysis and insights gleaned from passive mobile behavioral data
- How to reconcile differences in passive mobile behavioral data with survey sampling results, and what additional insights differences in these data sources can tell us about consumer behaviors and attitudes
- How best to manage large mobile passive data sets for specific analytical purposes.
Chris Neal, VP, Technology practice Leader, Chadwick Martin Bailey
Roddy Knowles, Director of Mobile Research, Research Now
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