Register for our Upcoming Webinar: The Marketing Performance AdvantageMarketing is a significantly underleveraged function in most organizations, and instituting Marketing Performance -- the practice of measuring, learning from, and improving upon marketing strategies and tactics over time -- can transform marketing from a perceived cost-center to a source of competitive advantage.
In this session, Chadwick Martin Bailey and CMG Partners will present the findings of a joint research study among over 400 CFO, CEO and marketing employees of companies with 100+ employees interested in measuring the performance of their marketing initiatives.
Attendees will learn:
- Why increased measurement does not always produce corresponding improvements in effectiveness for companies
- What sets successful marketing organizations apart from their less successful peers
- What the barriers to success are and how they can be overcome
- What steps leaders are taking
- Why it is essential to measure in the first place
Date and Time:
February 25, 2010
Please enter your information at the right to register for this webinar.