Download Our report: Engaging Consumers in the "New Normal"
With all of the talk about the “new consumer” mindset and shifting media behaviors, marketers are left asking what it all means. Slow category growth and heightened competition put an even greater premium on leveraging consumer insight to inform growth strategies.
This report from CMB’s Jon Giegengack, iModerate Research Technologies, and Steve Dennis of Sageberry Consulting (formerly of Neiman Marcus) presents recent research data and emerging consumer trends to provide marketers with a roadmap to reaching the consumer of tomorrow and what brands need to do to engage their customer and prospects.
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