The Power of Social Currency: The Beer Report
In 2016, we partnered with VIVALDI for a 5 industry, 90-brand study to identify which consumer behaviors drive brand equity and Social Currency.
This report covers the beer industry, and includes insight into how Social Currency can help answer the tough questions facing the industry's marketers and insights professionals:
- Do we understand our customers well enough to allow business and brand transformation efforts to lead to a competitive advantage?
- How can we build value into every experience that customers have of the brand?
- Which of the 7 behaviors identified as dimensions of Social Currency does the brand enable?
You can access this report by filling out the form to the right.
For a sneak peek at results for the Airline, Auto, Fashion, and Restaurant industries, check out our interactive dashboard.