Life Insurance Loyalty
CMB’s John Martin and Pete Jacques from MassMutual Financial Group debate how Insurance carriers can overcome challenges including:
- Is loyalty relevant for our industry and customers?
- How can we better make the link to profitability and other key business metrics?
- What steps can we take to move the needle and better capture the voice of the customer?
Pete Jacques - Customer Loyalty Research Manager, MassMutual Financial Group
John Martin - Chairman and Co-founder, Chadwick Martin Bailey
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