ON-DEMAND WEBINAR
Beyond Segments: How DoorDash is Leveraging AI Personas to Inform Strategy
Join us for this exciting webinar where we explore how DoorDash worked with CMB to build out key segments of “Dashers” with AI personas. We’ll share lessons learned in the development process as well as how results can be used to inform marketing strategies and deliver relevant, real-time customer insights
Speakers

Priya Kothari
Head of Dasher Research
DoorDash

Mark Doherty
VP, Retail & eCommerce
CMB

Richard Scionti
VP, Product Development & Innovation
CMB
In this session, you’ll learn
How AI personas are transforming what it means to know your customer
The benefits and limitations AI personas have today
Ideas on when and how to apply AI personas in your work