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ON-DEMAND WEBINAR

Beyond Segments: How DoorDash is Leveraging AI Personas to Inform Strategy

Join us for this exciting webinar where we explore how DoorDash worked with CMB to build out key segments of “Dashers” with AI personas. We’ll share lessons learned in the development process as well as how results can be used to inform marketing strategies and deliver relevant, real-time customer insights 

 

Watch the Webinar Recording

Speakers

Priya

Priya Kothari

Head of Dasher Research
DoorDash

Mark

Mark Doherty

VP, Retail & eCommerce
CMB

Richard

Richard Scionti

VP, Product Development & Innovation
CMB

In this session, you’ll learn 

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 How AI personas are transforming what it means to know your customer
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 The benefits and limitations AI personas have today
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Ideas on when and how to apply AI personas in your work