The Big Organization Segmentation Challenge
In 15 minutes, CMB's Chris Neal and Dell's Tina Gregory share how to build and socialize segmentations at large organizations with diverse needs successfully:
- How to translate research for decision makers
- How manage competing departmental priorities
- How to adapt high-level needs-based segments to more concrete product roadmaps and go-to market plans
- Gain buy-in across the organization through a relentless decision and customer focus
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