The Big Organization Segmentation Challenge

In 15 minutes, CMB's Chris Neal and Dell's Tina Gregory share how to build and socialize segmentations at large organizations with diverse needs successfully:

  • How to translate research for decision makers
  • How manage competing departmental priorities
  • How to adapt high-level needs-based segments to more concrete product roadmaps and go-to market plans
  • Gain buy-in across the organization through a relentless decision and customer focus

Watch now