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ON-DEMAND WEBINAR

Brand Trust in Turmoil: How Consumer Confidence Is Shifting Across Industries 

Brand trust doesn’t operate in a vacuum. It is shaped by the world around us. In a time of economic uncertainty, geopolitical tension, and shifting consumer values, trust is being tested like never before. What does this mean for your brand and your customers?

Join us for an exclusive look at the findings from our updated brand trust research. We’ll explore the factors that drive trust and the ways it is directly impacting how consumers perceive and engage with brands across industries like insurance, retail, healthcare, airlines, and hospitality.

Whether you're leading strategy, marketing, or customer experience, this is a timely opportunity to understand what’s at stake—and how to strengthen your brand’s credibility in this evolutionary face of change.

Watch the Webinar

Speakers

Amy

Amy Modini

VP, Healthcare and Insurance Practice Leader
CMB

Brant

Brant Cruz

SVP, Platforms and Audiences Practice Leader
CMB

Julia

Julia Walker

 AVP, Account Management 
CMB

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Sasha McCune

VP, Media, Entertainment, & Culture Practice Leader
CMB

In this 45-minute session, you’ll learn 

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What consumers are most worried about today—and how that influences brand trust
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Why trust in companies to “act responsibly” is low
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Which trust levers matter most in key industries
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Real-world examples of how brands are navigating (or mishandling) public trust during turbulent times