Does your brand measurement have a consumer-sized blind spot?
Brands are putting millions of dollars into consumer-centric strategies, but their brand health trackers aren’t keeping up. In the age of the Empowered Consumer, brands need a holistic approach to unlock the three critical pieces of the brand engagement puzzle:
- Identity benefits: What should you communicate about who your customers are?
- Emotional benefits: How do you want people to feel about your brand?
- Functional benefits: What should you say people will get from your product/service?
Join CMB's Mark Doherty and Kate Zilla-Ba as they introduce CMB's BrandFx--a consumer-powered, 360-degree approach to measuring brand health.