Does your brand measurement have a consumer-sized blind spot?

Brands are putting millions of dollars into consumer-centric strategies, but their brand health trackers aren’t keeping up. In the age of the Empowered Consumer,  brands need a holistic approach to unlock the three critical pieces of the brand engagement puzzle:

  • Identity benefits: What should you communicate about who your customers are?
  • Emotional benefits: How do you want people to feel about your brand?
  • Functional benefits: What should you say people will get from your product/service?

Join CMB's Mark Doherty and Kate Zilla-Ba as they introduce CMB's BrandFx--a  consumer-powered, 360-degree approach to measuring brand health.