Busting the Millennial Insurance Myth

This webinar explores Millennial attitudes and behaviors toward insurance.

Insights include:

  1. A segmentation of Millennials revealing five distinct personas with varied brand preferences, attitudes, and behaviors
  2. What Millennials expect and want from insurers and how to spur adoption
  3. Key differences among younger (21-25) and older (26-30) Millennials
  4. Profiles of high-value segments and how best to reach them
  5. A comparison of generational expectations of mobile technology and applications
Lori Vellucci, Account Director at Chadwick Martin Bailey