Concept Optimization Tools for Introducing a Suite of Products
Companies often offer a suite of products to cover the demand for good/better/best products. How should you optimize each individual product to minimize cannibalization across your product line and maximize interest in the market? Consumers want all the bells and whistles built in at the lowest possible price, but will they pay for a more fully featured product, and what should you build into that offer?
This webinar provides insights into appropriate tools that can be used from early screening of features to a ready to launch optimization and demand estimation of the final offer.
Speaker: Jay Weiner, Ph.D. VP, Advanced Analytics at Chadwick Martin Bailey