Customer Satisfaction Programs
The opportunity to engage, interact and improve
As customer satisfaction surveys become commonplace for many companies, this recent Consumer Pulse study by Chadwick Martin Bailey takes a closer look at who completes these surveys and why. The study of over 1,400 U.S. consumers finds over one quarter of U.S. consumers have completed a customer satisfaction survey in the last twelve months. Most people complete satisfaction surveys because they have the company’s best interest at heart: over half say they fill out customer satisfaction surveys to share a good experience (57%) or to improve the company (50%). For more information please download the summary report by filling out the form on the left.
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