EMPACT℠: Measuring Your Brand's Emotional Impact
Join CMB's Dr. Erica Carranza and Brant Cruz to learn about the decision-focused emotional measurement approach we call-EMPACT℠: Emotional Impact Analysis. Put away the brain scans and learn how we use emotion to inform a range of business challenges, including marketing, customer experience, customer loyalty, and product development.
Erica Carranza, PhD, Account Director
Brant Cruz, VP, eCommerce and Retail Practice Leader
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