EMPACT℠: Measuring Your Brand's Emotional Impact

Join CMB's Dr. Erica Carranza and Brant Cruz to learn about the decision-focused emotional measurement approach we call-EMPACT℠: Emotional Impact Analysis. Put away the brain scans and learn how we use emotion to inform a range of business challenges, including marketing, customer experience, customer loyalty, and product development.

Speakers:

Erica Carranza, PhD, Account Director

Brant Cruz, VP, eCommerce and Retail Practice Leader

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EMPACT℠: Measuring Your Brand's Emotional Impact

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