Facing the FinTech Future: Robo-Advisors

The intersection of finance and technology provides one of the most exciting and challenging examples of digital disruption. 

Through CMB’s self-funded Consumer Pulse research initiative, we explored consumers’ Emotional and Social Identities associated with key financial service providers and disruptive tech tools—to provide insights into:

  1. Consumer perceptions (emotional and social identity benefits) of disruptive FinTech
  2. What is driving adoption and usage