Most consumer behavior isn't a decision. It's a habit. Yet most marketing strategies are built around awareness, persuasion, and loyalty, missing the automatic, ingrained routines that actually drive repeat behavior.

In this on-demand webinar, Dr. Neale Martin, PhD, author of Habit: The 95% of Behavior Marketers Ignore, joins Meg Sloan and Brant Cruz, SVP of Platforms and Audiences at CMB, to introduce the Habit Cycle framework, a practical model for understanding how habits form, persist, and influence behavior over time.

Through case examples in financial services, travel, and digital platforms, you'll see how brands are using habit-based segmentation to see the underlying patterns that shape real-world actions and build more effective experiences and messaging. If your current strategies are falling short on adoption, consistency, or retention, this session offers a clearer path forward, rooted in how behavior actually works.