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Habit Cycles: How Habits Can Grow Your Brand
By Neale Martin, PhD, and Brant Cruz
How Habits Shape Customer Behavior and Brand Growth
Most customer decisions are not the result of careful evaluation. They are driven by habits built through repetition, context, and routine.
Habit Cycles: How Habits Can Grow Your Brand introduces a practical framework for understanding how habits shape real-world behavior and how brands become the default choice over time.
Download the report to learn how habit-based thinking can support more consistent and durable growth.
What you'll learn
Why habits shape behavior more than conscious choice
Understand how automatic behavior forms, why customers rely on familiar paths, and what this means for brand preference and loyalty.
Understand how automatic behavior forms, why customers rely on familiar paths, and what this means for brand preference and loyalty.
How the Habit Cycle model explains real customer behavior
Learn how context, cues, behaviors, and outcomes work together to reinforce habits across everyday decisions.
How to measure habit strength and apply it to growth strategy
See how the Strength of Habit Index helps identify whether behaviors are conscious, assisted, or automatic and how brands can respond accordingly.