The Human Factors: Decoding Consumer Decision-making Amid Disruption
In 30 engaging minutes, CMB's Dr. Erica Carranza breaks down :
- The four core motivations driving consumer engagement, based on recent research
- How to fulfill these motivations, and boost consideration, trial, loyalty, and advocacy
- The critical roles of emotion and identity in decision-making
- How to use these insights to inform truly consumer-centric strategies
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