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Unlocking Value and Opportunity with AI + HI ™ for Insights
At CMB, we believe that real game changer is not leveraging AI alone. It’s AI combined with human expertise. We call this AI + HI™.
AI sparks endless debate—some see it as overhyped, others as a force reshaping work, creating and eliminating jobs alike. Its true power lies in speed, scale, and integration. But real breakthroughs don’t come from tech alone—they come from people; and human expertise is the key. For AI to unlock its full value, experts must lead the way.
Discover how CMB’s AI + HI™ approach is redefining market research—combining the power of artificial intelligence with human insight to unlock deeper understanding, new opportunities, and greater value, while delivering business impact. Our latest guide features a compelling Microsoft case study, showcasing how AI-moderated interviews with B2B decision-makers can deliver richer and faster insights.
What you'll learn
The AI + HI™ Imperative: Examine our proven framework for integrating AI capabilities with human expertise to generate previously untapped insights and drive business outcomes.
Six Essential AI + HI™ Methods: Explore six methods where AI + HI™ can deliver new value, depth of insight, and scale
Real-World Success: See how Microsoft leveraged AI-moderated interviews to gain critical insights from B2B IT decision-makers while improving efficiency and participant satisfaction.