Social Currency:
The New Brand-Building Model

Technology has empowered consumers like never before.

As a result, today’s executives, marketers and insights professionals are faced with critical questions:

  • What does my brand need to do in order to adapt? 
  • How do I keep consumers at the center of our digital transformation? 
  • How do I benchmark where the brand is now, understand  why, identify the way forward, and track progress? 

To answer these questions, CMB teamed up with Vivaldi Partners Group to understand how consumers' digital interactions with brands—and with each other—drive consideration, use, and loyalty. 

Join CMB’s Brant Cruz and Erica Carranza, and Vivaldi Partners Group’s Erich Joachimsthaler, as they share the results of this 90-brand study. Learn how Social Currency, a consumer-centric framework supported by the results, can help brands achieve success in their digital transformations. 


Brant Cruz, VP, Digital Media and Entertainment Practice Leader, CMB

Erica Carranza, PhD, Account Director, CMB
Erich Joachimsthaler, PhD, Founder and CEO, Vivaldi Partners Group