Social Currency: Business Transformation Through Greater Customer-Centricity
CMB partnered with VIVALDI for a 5 industry, 90-brand study to identify which consumer behaviors drive brand equity and Social Currency. The results of this research illustrate how Social Currency can help answer the tough questions facing marketers and insights professionals today:
- Do we understand our customers well enough to allow business and brand transformation efforts to lead to a competitive advantage?
- How can we build value into every experience that customers have of the brand?
- Which of the seven behaviors identified as dimensions of Social Currency does the brand enable?
You can access this study by filling out the form to the right, along with this interactive dashboard for a sneak peek of results.