Focused Innovation: Creating New Value for a Legacy Brand

A core principle of focused innovation is that to create new value one must concentrate first on the biggest, thorniest issues facing an organization. This approach uses multiple methods and sources of inspiration and analysis to arrive at new business innovations. The result: solutions that attack high value problems from multiple angles, producing significant ROI.

Come enjoy visions of distant lands and mouth-watering adventures as you learn how Tauck Worldwide - an 85-year old tour company - applied the principles of focused innovation to successfully reinvent its core offering for a new audience: the affluent baby boomer.


  • Jeremy Palmer, Vice President; General Manager TWD Land, Events & New Ventures, Tauck
  • Judy Melanson, VP, Travel and Hospitality Practice, Chadwick Martin Bailey
  • J. Mark Carr, Managing Partner, South Street Strategy Group


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