The New Hotel Booking Path to Purchase: the Mobile, Social, and Online Journey
Understanding travelers' new hotel booking path to purchase
The explosion of digital and mobile platforms has created an increasingly complex Path to Purchase for many products and services, and the multi-billion dollar hotel industry is no exception. As part of CMB's Consumer Pulse program we asked 2,000 leisure travelers to share their journey from awareness to booking. This free report contains insight into the role of mobile, apps, customer reviews, and social media.