ON-DEMAND WEBINAR
The Real Story Behind Brand Trust – Insights from Fortune 500 Companies
Brand trust isn’t just a single metric—it’s a dynamic story shaped by consumer perceptions, experiences, and expectations. In this exclusive webinar, we go beyond the numbers to reveal unfiltered insights from over 1,400 consumers, exploring what strengthens, weakens, and reshapes trust in today’s top brands.
We’ll take a three-layered approach to qualitative analysis, leveraging:
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Open-ended responses from 1,400 surveys to capture authentic consumer sentiment
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Quick qualitative analysis to inform survey design and early quant insights
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Strategic qualitative analysis that integrates results with brand-level strategy
Join us as we examine key themes from our latest Brand Trust Study, blending cutting-edge analytics, AI+HI™, and qualitative insights to demonstrate how trust can become a powerful competitive advantage.
We’ll explore how leading brands are adapting to evolving consumer expectations and leveraging AI to shape qualitative design and analytics.
Speakers
Casey Mohan
VP, Qualitative Insights & Strategy
CMB
Courtnie Hallendy
VP, Accelerate & Account Management
CMB
Adil Waqar
Insights Director
CMB
What you'll learn
Trust Factors Across Experiences: Discover the critical factors—spanning service, product, and customer experiences—that build or break brand trust, including exclusive consumer insights from our latest Brand Trust Study.
Real-World Brand Strategies: Learn how top brands could future-proof trust through specific approaches and adaptations.
Enhanced Research Methodologies: Understand when and how to leverage qualitative research to enhance insights and decision-making, plus the incremental benefits of AI-driven qualitative analysis.
Don’t miss this opportunity to gain a deeper understanding of brand trust—and how your organization can use AI and qualitative insights to drive business outcomes. Watch the replay now!