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WEBINAR RESOURCES

Transforming eBay's Business Model: Groundbreaking Research Impact

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See how the eBay case study fits within an evolving research landscape including new AI+HI qualitative methods

Watch the Recording

Speakers

Gemma Francino Batlle

Gemma Francino Batlle

Sr. Director, Global Consumer Insights
eBay

Brant Cruz-1

Brant Cruz

SVP, Platform & Audience Practice Leader
CMB

Riley BoethV2

Riley Boeth

Sr. Director, Advanced Analytics
CMB

Among the topics to be explored include  

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Moving beyond an understanding of what consumers think and say to a credible forecast of actual behavior
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Connecting insights to business outcomes
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Building insight workflows that drive internal consultation and alignment, not just deliverables
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Best practices and lessons learned

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