Understanding B2B Social Media: An AMD Case Study

Learn how AMD and Chadwick Martin Bailey conducted primary research to refine the company's social media strategy.

Attendees will learn:

  • How research helped AMD understand what social media tactics would be most effective
  • How the use of social media varies dramatically by different target audiences
  • Why use cases are important in developing your social media strategy
Presented by:
Chris James and Georgeanna Liu of AMD
Chris Neal of  Chadwick Martin Bailey

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