Understanding B2B Social Media: An AMD Case Study
Learn how AMD and Chadwick Martin Bailey conducted primary research to refine the company's social media strategy.
Attendees will learn:
- How research helped AMD understand what social media tactics would be most effective
- How the use of social media varies dramatically by different target audiences
- Why use cases are important in developing your social media strategy
Chris James and Georgeanna Liu of AMD
Chris Neal of Chadwick Martin Bailey
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