Life Insurance Loyalty

CMB’s John Martin and Pete Jacques from MassMutual Financial Group debate how Insurance carriers can overcome challenges including:

  • Is loyalty relevant for our industry and customers?
  • How can we better make the link to profitability and other key business metrics?
  • What steps can we take to move the needle and better capture the voice of the customer?


Pete Jacques - Customer Loyalty Research Manager, MassMutual Financial Group

John Martin -  Chairman and Co-founder, Chadwick Martin Bailey

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